"Continental purchased a full-size F1 simulator from BallRacing Developments in 2002 for the use of our customers when they stage an open house and to promote the Continental brand profile at exhibitions. It is unique in Holland, and time and again has fully justified our enthusiasm for its benefits as an effective promotional tool. The quality of the machine is also very good, which, given the heavy use it receives, is especially important. In 2003, for example, it was used at approximately 72 different events."

Ron Reinders, Marketing Manager, Continental Banden Groep B.V.